May is National Elder Law Month and an occasion for community events and client outreach. Many elder law attorneys use May as an opportunity to give presentations to local community groups, hold open houses or participate in local bar association activities for the community.
Consider National Elder Law Month as a great reason to reach out to local media with information specific to seniors and elder law issues. If you registered for our April 5 webinar on how to get the media to help grow your practice, you know how to make this happen. If you missed it, register to “Get the Media to Help Grow Your Practice”now.
You may want to reach out to your local elected officials and see if they will provide an official proclamation marking the special month and noting you as a leader in the area. This usually requires you to write up a description of National Elder Law month, why it is important and what related activities your practice does to help the community. It is printed with an official town seal and often presented at municipal meetings. Call your local town hall and ask to speak with an aid to the highest elected official. They will have done this before and will be able to walk you through the process.
If you are already doing an event in the community, make the most of it. Let clients and prospects know by using the E2 CRM. If the event is open to the public, you may want to invite clients. Even if they do not attend, you will have reminded them that you are a leader in the field and that you are doing good work out in the community.
Many attorneys open their doors to the community for seminars, where attorneys and associates give presentations on issues of concern to seniors. Free information kits are good to have on hand for these events (the IMS design department can help you in creating kits, brochures or any printed materials you need). Use this time to offer seniors a free consultation as a follow up to the program. Considering offering your event in two ‘sessions’ – one in the morning and one in the afternoon – so that you control the time frame.
If you’d like some further ideas about how to promote your practice with National Elder Law Month, send us a Support Ticket and we’ll be happy to discuss some ideas that are right for your practice.
Only Three Spots left for Legal Marketing Boot Camp!
Want more insight on how to grow your practice and your profits? Register for our Legal Marketing Boot Camp, June 8 – 10 in Kansas City. Your estate planning practice is ready to grow – we will show you how to make it happen!