Everyone we know was watching that glorious lunar eclipse on Sunday night. Texts were flying from back porches, decks, patios, and wherever people found themselves with a clear view of a beautiful full moon as it transformed itself, slice by slice, into a glowing celestial orb.
In other words, we missed the second half.
Too bad, because watching the moon regain its full brightness as it changed from blood red to the brightest white was just as inspiring as when it was going dark.
Another way we miss the second half (you knew this was coming, right?): When we do half of the marketing.
That means generating interest with a website, blog posts, special events, workshops, print ads, media relations – all the activities that are geared to generating interest and driving engagement – but never closing the loop by gathering the data and letting it work for you.
You can still register for today’s webinar to find out how a CRM can send your law firm over the moon and back. We promise not to make any more bad puns – if you promise to attend the webinar!
Want to know more? Register now!
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