Are you ready for “back to school” season?
September is a great time to re-engage and re-vitalize your estate planning law firm marketing efforts. After this last summer holiday weekend, we hope that your to do list will include adding some marketing punch to the last quarter of the year.
1 - Is your website made mobile friendly with Responsive Design? If not, your SEO rankings are being affected. If you only do one marketing task this fall, this should be it.
2- Graphic identity-Do you have a logo and a brand that is easily identifiable? Your business cards, letterhead, office signage and any printed materials that bear your firm name should all work together. We have an incredibly talented design staff that can help you achieve brand consistency in print and pixels.
3 - Lawyer videos–We can’t emphasize this enough. Remember that estate planning clients hire a person as much as they hire a law firm. By providing them with an opportunity to “meet” you via a website video, you are breaking down the biggest barrier of all – the unknown person is no longer a mystery. They can get familiar and comfortable with you without even meeting you. Add to the power of the lawyer video: its impact on SEO, which is considerable.
4 - Are you using a CRM yet? Once upon a time, small law firms could not possibly compete with larger firms, lacking the staffing to run a marketing program and manage their new business leads. Technology has come to the rescue and the use of CRMs give the estate planning firm the same competitive edge as their larger competitors.
IMS has a deep bench of talent in a variety of marketing realms. Visit our contact page for a click-to-call, to send a quick email or to fill out the form before you leave for the holiday weekend. We’ll make sure your back-to-school season is the best it can be!