Has it been a long time since you have thought about that children’s song, The Farmer in the Dell? The farmer takes a wife, the wife takes the child, the child takes the cow, the cow takes the pig… we’ll spare you the whole tale, but at the end of the song, the cheese stands alone. Poor cheese.
Your website needs:
A robust and heartfelt “About Us” page. This is the first or second page that most visitors to your site are going to check out. This area of law is personal and they want to know who you are. Leave it for last, or forget to complete it and you may lose prospects for ever.
A contact form that is welcoming and not too intrusive. If you ask for too much information, they are going to balk like a horse before a jump. You’ve also got to provide several options for contact. Serious visitors who have done their homework won’t use a contact form at all. They will either pick up the phone or look for an email that will reach you directly. No options? Pass to the next law firm website.
An integrated CRM – Contact Relationship Management system – that will gather information from the contact form or phone calls received by your office and move information from you out to your prospects. That includes moving information about and from you to traditional mail boxes. Yes, brochures and letters still have a role.
Testimonials from real people who believe in you. This grabs people in their emotional, “I want to believe in this person, but I need evidence” place. If your clients are comfortable sharing their challenges, your website readers will identify with them and you will have overcome a large obstacle between you and them: lack of trust.
Ratings from third party sites. Not everyone is a Super Lawyer, Best Lawyer or AV Preeminent Martindale lawyer. But if you have a good practice and you ask clients - only your raving fans please-to post positive reviews on Avvo, that’s an improvement over nothing.
Social media traction. Check your blog posts and the social media sites they are supposed to be linking to. Links break – the internet is a crowded highway on a high plains road subject to freezing temperatures, overloaded 16-wheelers and a lot of precipitation. Every week, you or someone in your organization should check to make sure that your blogs are going where they are supposed to go.
If your website is not performing, give us a call and let’s take a look. We’ll make sure your farmer, wife, child, cow, pig, dog, cat, mouse and, the formerly lonely cheese, are all happy together in the dell.