Last week, we answered the question about specific review sites offering Sponsored local business listings and if that was worth spending your ad money.
- 35% of website visitors coming from a paid ad are likely to become new clients
- 37% of all traffic in the legal category is paid search
- 90% boost for organic listings click-through rate can be attributed to paid ads
Jennifer C. Goddard, IMS CEO, outlined a bit of the Customer Journey and identified that Google AdWords is the best bang for your buck for estate planning and elder law attorneys.
Our Essential Clients have a terrific competitive advantage in the AdWords arena: their websites rank high in organic (non-paid) Google search, they have compelling content and professional design, and their social media and blogging is already in place. Integrating Google AdWords can open the floodgates, getting you more results, faster.
You can visit our website to learn more about incorporating AdWords with the Essential Solution marketing program.