We know that some of our Essential Solution® clients love our weekly blogs. Some use them as is, others use them with a tiny bit of changes, and still others take the topics and give their own unique spin on them, adding personal stories or local information that makes their blogs specific to their target market.
One of our favorite sources gave these top tips in their blog about the benefits of blogging for businesses. Their top reasons for why you should be blogging (especially since we make it so easy for you!)
1 – Drives traffic to your website. Every blog post adds another indexed page of content to your website – more opportunity for the bots that troll the net looking for new content to find you.
2 – Helps convert traffic to leads when you add a call to action – CTA – to each blog post. Every post should end with a unique CTA so that readers are encouraged to contact you.
3 – Establishes authority. The best blog answers common questions and presents content that your readers find useful. That makes you the authority on estate planning and elder law issues.
4 – Drives long term results. The blog post does more than just bring people to your website and generate new leads. It’s the gift that keeps on giving! It is ranking in search engines, so it drives further leads.
Not sure how to make the most out of your Essential Solution® Blog? We’ve developed the following training tools just for you!