It’s true that almost anyone can shoot a decent video these days. Heck, your cell phone can capture a decent video worthy of sharing on social media. So why invest in shooting professional video with Integrity Marketing Solutions? After all, it’s going to require some time out of your office, traveling to our studio, working with our video specialists, crafting a message, storyboarding the video shoot, and then forking over the cash to pay for it. Seriously, wouldn’t a camera phone video work just as well? Or that guy down the street who shoots beautiful wedding videos. Why not just use him?
Well, you certainly can. But you might want to think twice before you cut those corners.
Digital marketing is highly effective, but it does have its drawbacks. It’s hard to make a personal connection online, to establish trust and credibility. And trust is so critical to your particular field of law, where people are opening up with their most private issues to a stranger. Video is not just something nice to have. Video is an Essential aspect of your successful marketing. It comes into play at the most crucial moment in the Customer Journey: just as your prospects are ready to make their buying decision and schedule an appointment.
Clients make decisions on many different levels. On a purely emotional level, they want to see an attorney who is well spoken, professional in dress and body language, and approachable. Video breaks down the barrier of the unknown – instead of a person who has only been seen in a photograph, you instantly become a real live, talking person.
Delivering the right message at precisely the right moment in time requires more than just video. It requires Video Marketing. And that is what we deliver. Everyone has a budget, and everyone looks for ways to stretch it. But in the digital world, you are your video. Cut corners here and you’ll be selling yourself short.