Estate planning attorneys and elder law firms face a competitive market for legal services. How can you rise above your competition? In order to succeed, you must use strategic business planning to grow your practice. This includes eliminating barriers, creating high client value and being consistent about all activities, from how the phone is answered to the legal product itself.
Strategic planning was a hot topic this year at the Florida Bar Elder Law Section's Annual Update in January. IMS CEO Jennifer Campbell Goddard outlined the steps to identifying your current strategy, mapping strategic activity in your firm, and how to make changes that will better align marketing and strategy. She also introduced the concept of a Blue Ocean Strategy as it applies specifically to estate planning and elder law firms. Here is a brief clip introducing the topic.
Integrity Marketing was also behind the scenes of the Florida Bar event, re-branding the event marketing with sound strategies to maximize attendance.
“Our attendance at this year’s Elder Law Section retreat more than doubled from previous years, and we believe that was in large part a result of the marketing support we got from Integrity Marketing Solutions. They created a strong brand identity for the meeting, a website that makes it easy to see what a great group of speakers we had, and an engaging email marketing campaign that got a strong response from our members. They were easy to work with, listened to our requests, generated top quality work, and we are really pleased with the results.”
- Arlee J. Colman, Program Administrator of Professional Development for The Florida Bar
If you want to learn more about law firm marketing strategy, join us in Kansas City, April 20-22, for the Evidence-Based, Data Supported Strategies to Grow Law Firm Profitability workshop. At this highly interactive workshop, you will map a strategy to guide every member of your team and every aspect of your practice – from marketing and sales to staffing and performance management. Successful marketing today requires more of everything: more strategy, expertise, creativity, time and money. But the investment is vital to generate a steady stream of new clients.
Learn more about the workshop online, and register today!