By Kelly Myers
As we all know, a strong online presence is important for any business, including yourself and your law firm. The very foundation of your online presence begins with your website domain name. But just how important is your domain name? Let’s talk a little about how to pick a domain and what your next steps should be.
During the onboarding process of the Essential Solution, your Account Manager will obtain your domain information, assist you in finding a domain if you don’t already have one or help you choose a new domain if you aren’t happy with your current options. There are a few things to keep in mind as you’re mulling over your domain selections.
First, be sure your domain is short and simple. If a domain is too long, there are more opportunities to make mistakes while typing the URL into a search engine. Finding a domain name that’s easy to type and easy to remember is critical to online success.
I’m sure you’ve thought about choosing a domain that reflects your name or the name of your practice. Many of our clients do this. But think carefully about if you want this to be your domain. Is the firm name made up of surnames that are difficult to spell or hard to remember? And what if one of your partners should leave the firm? There may be better choices.
Next, try to avoid numbers and hyphens if possible. Number combinations are usually hard to remember. Also, users simply don’t want to type in numbers or hyphens. It may be that they’re too lazy to type a hyphen or if they’re an older client, they may not even know where the hyphen key is on a keyboard. Therefore, it’s just easier to avoid these characters.
After you’ve thought of a domain you like, be sure that name is available. You can do so by using a registrar to search availability. I personally find Go Daddy’s domain search easy to navigate and understand.
If your chosen domain is available and ready to be purchased, go ahead and do so. Just don’t forget to renew your registration when appropriate, or the domain could expire and you would be without a website. Most registrar’s offer auto-renewal, which is a great option to consider.
If you have questions about your domain options, please feel free to reach out to Integrity Marketing Solutions for assistance. We are here for you!