By Kelly Myers
Many estate planning attorneys believe that a website is a staple of their marketing. Well, they’re not wrong. A website can be the base of your branding, contain credentials, contact information, show off your skills and services and be a go to for potential clients when they are searching to fulfill their needs. Websites, when designed properly and with strategy in mind, are powerful.
To those not familiar with digital marketing and the way it works, a high-quality website may seem like the best and only strategy. While an effective and attractive website is an important feature of marketing, it surely is not the only feature.
It’s time to consider which digital marketing practices will work best for your law firm. Of course, what Integrity Marketing Solutions considers to be crucial strategies are found in the Essential Solution®. This includes website design, blogging, monthly eNews, Search Engine Optimization (SEO) and social media.
But what about enhancements that will boost your marketing? IMS offers services such as AdWords, video, custom publications and our very own CRM, which now come with an upgrade option, CLIPTM, Client Intake Process, our exclusive automated client intake process. To learn more about how CLIPTM can impact your practice, register here to watch an informational webinar.
Digital marketing is much more than a website and there are endless possibilities to explore for your strategy. IMS wants to share these opportunities with you. Register today for our Spring Legal Marketing Boot Camp. We only have ONE spot open, so register today!