Is the legal market in trouble? Some would say that may be the case as more and more online legal documentation services are cropping up these days. Consumers like having more options at lower costs, which is the appeal of these online companies. And although we know these online documentation services are extremely risky – and don’t even come close to replacing an experienced attorney – some consumers still want to weigh their options.
So, how can you survive the new legal market?
Before diving into my marketing spiel, I wanted to make sure our strategies at IMS were aligned with legal marketing experts in the field. I came across an article at Law.com that offered “6 Tips for Surviving the Legal Market for the Next 6 Years.”
And you know what the very first tip was?
Redesign Your Website.
Exactly the first step I would recommend as well. Like the article says, more than likely your website is where the consumer will “meet” you for the first time. They will go to your website to see what you are all about.
Does your website leave the right impression about you? Can a consumer easily view and navigate your website on their phone or other mobile device?
Think about it – if you meet a potential client in person, you will make sure you are dressed professionally, act friendly and welcoming, and provide information and understanding regarding their legal situation.
Your website needs to do the same thing through quality design that is pleasing to the eye, offers clear call-to-action and makes the consumer feel at ease as soon as they see your website. And it really needs to be responsive or mobile-friendly, so that regardless of how consumers are searching for you (desktop, laptop, phone, iPad) they will have the same overall first impression.
Other important advice from the article includes upgrading computer security, going paperless, and automation of documents – all great tips for surviving this new legal market where competition is fierce. The key is to stay up-to-speed on marketing trends in the legal industry and ADAPT. You have to be willing to make changes and invest in ongoing marketing in order to maintain a practice that survives the latest challenges.
Need a website redesign or want to speak with an expert about your site? Contact Integrity Marketing Solutions at 877-352-2021 and ask for James.