BUILDING A STRONG BRAND IMAGE WITH WOMEN
Integration is one of the key success strategies for a recession, according to a recent Advertising Age article, "10 Principles for Bad Times that Work in Good Times, Too."
INTEGRATE MARKETING. Even in bad times, smart marketers know how to increase market share and position themselves for the recovery. Integrate your campaigns to connect with consumers ... Build campaigns around one, big, central idea -- and push the same message through all the marketing "pipes." ... Recognize the need to deliver value, and don't depend on price cutting alone. Where possible, add value and excitement through themed sales promotions. When executed right, they will help you maintain a price point, drive consumer behavior and increase market share.