What makes an effective website work? Why does one website languish unnoticed on the internet, while another jumps to page one on Google and regularly generates qualified leads -- and new clients -- for the law firm? Learn how Search Engine Optimization (SEO) really works, what web browsers want when they visit your site, and how to optimize your website for maximum returns. In this webinar, you will learn about website and search engine optimization, key factors that give your website credibility, how to measure web marketing results, and the four key components of your site that will boost your rankings with Google, Yahoo! and all the major search engines.