Enjoyed the opening reception at NAELA last night. Great idea to move out to the Marina, after everyone spent the day inside. The weather was perfect, too.
Overheard an interesting conversation between two members discussing their marketing. Of course, I deny eavesdropping, but discussions about marketing and practice development are too enticing to pass up. Apparently, there is a marketing agency whose fees are so high that some people view it as "prestigious" to be working with them! I found this a bit confounding.
Marketing is an expense. Why would you want to unnecessarily increase it?
Marketing should help LOWER your client acquisition costs, Excellent marketing helps you build a sustainable practice that eventually runs itself -- with a steady stream of well-qualified referrals that result from the quality relationships you build over time.
Marketing is not an end in itself. There is no prestige to over-paying for ANYthing, least of all your marketing.
To those attorneys who are more focused on making money (rather than spending it foolishly), give us a call. We offer marketing solutions that WORK, solutions that make sense ... and we won't charge you so much that your ability to pay (or not pay ) our fees becomes cocktail conversation!
Save that for the day you buy your wife a Lexus for cash ... like one of our clients did recently!