One of the most challenging aspects of social media marketing is coming up with great content. To get the most from your social media efforts, you need to post frequently, which compounds your challenge. Be great, and be great often!
Before you start posting (or Tweeting), start with a plan. Remember, you are trying to build relationships through genuine, engaging communication. So think of your own goals -- what do you want to communicate? But also think of your readers. What do they WANT to read? Communication is a two-way street, in this case requiring both a writer and a (willing) reader.
Remember also to include those all-important key words so your posts can be found by people interested in your topic. No time to be coy or clever here. If you are talking about a revocable living trust, use those words and not some euphemism, such as "comprehensive planning," which could refer just as easily to vacation planning as estate planning!
Here are some ideas from social media guru Christine Yee:
- Start with a communications plan
- Brainstorm on ways to communicate your ideas
- Focus your brainstorming to your blog or Twitter
- Practice! or as Nike said, Just do it!
For more guidance, read her entire post, "How to Come Up with Great Content Ideas for Social Media."