The trip down to Orlando was relatively un-eventful ... except for the part when I boarded the plan in KC and the rest of the crew were still nowhere in sight! Thankfully, everyone did make it before take-off!
The venue is very nice, we finally got our booth set-up (why does it always take so long?) and are now relaxing in our rooms. The weather is perfect.
We visited with Stephen Silverberg briefly this afternoon. He is finishing up his tenure as President. Steve is a great guy, always ready with a story and a few good laughs. We also were happy to lend a hand to MPS (http://www.mpssuccess.com/) as they were putting their booth together.
We had only one glitch with our booth -- our slick lighted banner did not arrive. But, no worries, really. We are here to visit with members, not compete with our colleagues about who has the best-lit booth! The laptops are working, the monitors are working, and so are we!
Our main focus this week is to stress the importance of an integrated marketing solution. A website, no matter how many bells-and-whistles it may have, is not a marketing strategy. A blog is not a marketing strategy. A newsletter is not a marketing strategy. These are all tools that can be used, if wel-integrated, to excecute your marketing strategy.
I believe this is where Integrity Marketing really offers the comparative advantage over our competitors. We have developed time-tested systems that work, and we help our clients implement comprehensive stratgies to meet their practice development goals.