I recently conducted a little market research on my own blog. We advise our Essentials clients on how to best use social media in their practice development efforts, and we provide them with with a robust blog content and support service. But a few weeks ago, during our Spring Practice Development Workshop, clients heard me confess that I have been remiss about posting to my own blog.
I tried to explain (rationalize, excuse) this lapse by pointing out the hours (and hours) that I spend each week researching, writing and distributing quality legal blog content for them! But, even as the words left my mouth, I realized I was just making excuses. I believe in the power of social media, and I believe blogging is an Essential aspect of practice development. I have seen the numbers -- not only the nationally-researched numbers, but the numbers of our own clients who do -- and some who do not -- blog.
Firms that blog get more clients directly from their blog, generate more qualified leads each month, and have more website traffic. And, the more you blog, the more new clients, leads and website traffic your blog generates.
So I made a commitment to follow my own advice and blog daily. Every week day. (Now, this is admittedly harder for me because I have to write and research my own content, I do not have access to a robust content service like you do!) I have been posting to the Integrity Marketing Solutions blog since June of 2005. But I have never committed myself to posting daily...until now.
Today marks the two-week milestone. I have posted to my blog every week day for two weeks.
What did I discover?
- Visits to our IMS website increase by an average of 300% on days that I post to my blog.
- Visits to my IMS blog increase by an average of 66% on days that I post to my blog.
- Qualified inquiries (leads) are up substantially.
- New inquiries are mentioning they read my blog.
- We have two new clients who say a blog post influenced their final decision.
Your mileage may vary.
If social media, blogging, and law firm marketing are all starting to seem a bit overwhelming to you, I encourage you to give James a call (1-877-352-2021, ext. 0) and learn more about The Essential Solution® for estate planning and elder law attorneys.