Karen was a successful attorney, with a thriving practice in estate planning and elder law. So, when she called our office asking for help, at first we were a bit surprised. Her website was beautiful, she was posting to her blog regularly, and she even had good-quality videos on a YouTube channel. From all appearances, she had the marketing game going on!
Soon, though we learned Karen's real story.
Yes, she had the marketing game going on ... but it was running her ragged. Working hard at her marketing had helped build her practice, but her do-it-yourself approach had taken its toll. She had no time left for a personal life AND she was riding that old Revenue Rollercoaster. Her marketing could drive business, but when she took her eye off the marketing ball to "catch up" with the work, her appointment and check books both ran dry.
Karen was not a lawyer anymore -- she was a juggler!
She needed help. She needed The Essential Solution®.
So we took over her marketing. We were able to design an even better website for Karen, incorporating the best features of her old site with modern coding, search engine optimization, and conversion strategies to actually turn visitors into new clients. We added outbound marketing. We edited and organized her videos. Then came the real timesaver. We took over managing her social media. We made sure that every blog post was appropriately re-distributed across vital social media networks. We integrated her profiles and pages, turning her social media into a smoothly running machine. Finally, we provided five blog posts -- one every day of the week -- thoroughly researched, professionally written, and strategically deployed to drive traffic on to her website. Clients like Karen average a 75 percent increase in website traffic when they implement The Essential Solution®.
We gave her an efficient, effective practice development SYSTEM. We helped Karen get off the Revenue Roller Coaster. We helped her stop being a juggler and get back to being a lawyer, wife, mother, friend, daughter and weekend tennis player.