I told the group that a 2010 study by Forrester Research found that properly-deployed videos were 53 times more likely to receive a first-page ranking on Google than traditional non-video web pages. I also said that there is a "window of opportunity" now as Google is currently in love with video, and most of your competitors are not -- yet.
That was in January. Since then, video is booming! New studies confirm the trend -- video dominates Google search!
Still, the fact is that most estate planning and elder law attorneys have not yet properly deployed video to boost their website rankings on Google. I spoke to an attorney a few weeks ago who had some lovely video shot last year, but over the course of the past 12 months he has only tracked 16 views. And, I suspect those 16 views were recorded by the folks who uploaded his video to YouTube.
So, what's the disconnect? How is it that research shows video is highly popular among internet users, highly effective for search engine optimization, and highly successful at boosting website conversion ... and yet so many attorneys either ignore video, or have anemic results using it?
I watched a cooking show on television one day, and thought the chocolate cake they baked looked absolutely delicious. I downloaded the recipe from the internet, and tried to recreate the cake for my own family. I only ran into a few snags -- I didn't actually have all of the ingredients, so I tried some substitutions. I used margarine spread instead of butter, skim milk instead of cream. I wasn't exactly sure what they meant by "cream the sugar with the egg," so I just threw it all into the blender.
My cake was nothing like the one on television. It was flat and chewy instead of fluffy and light.
This is what I see happening with website video. Everybody knows somebody who can shoot a video -- heck you can shoot video with your smart phone! YouTube is free, and anyone can get an account, set up a channel and upload their phone-cam videos. YouTube will give you the embed code, and if you slap that on your website somewhere -- there you go! Website video!
And if you get 16 views over the course of the year ... well, I think you got just what you deserved, and then some.
We are working with clients to strategically launch and deploy video as an integratal aspect of The Essential Solution® marketing system. Our clients are landing on Google's page one, with SEO-enabled video on their websites, getting hundreds of views, and new clients.
Join us for a free webinar Sept. 14th --
Video Dominates Google Search Results!
Find out how you can use video to get better results from your internet marketing, and drive more revenue to your practice.
Topics to be covered include:
- Search Engine Optimization
- Click-Through Rates
- Conversion Rates
- You Tube Secrets
- Case Studies & Success Stories from Your Colleagues
- Why Most Marketers Get Video All Wrong
The webinar is free, but seating is limited, so register now to ensure your space.