By James Campbell, VP of Client Development
- Implementation of a Strategic Marketing System - The Essential Solution®
I talk with attorneys every day about marketing. The first question I ask them is "What is your current marketing strategy?" far and away the most common response is "Most of my business comes from referral sources." What does that even mean? How does that answer the question about a marketing strategy? What it sounds like to me is "My strategy is I meet with people then hope they send me business". Sorry guys, "hope" is not a strategy. The Essential Solution® provides a strategic marketing system that is battle tested, monitored and tweaked for the best possible result. Your system is developed based on a marketing plan and your individual practice development goals.
- Nearly 100 Years (Collectively) Estate Planning Marketing Experience
What works? What doesn't work? One of the greatest benefits of working with Integrity Marketing Solutions is your ability to tap in to the years of experience we have marketing ESTATE PLANNING and ELDER LAW attorneys. Between myself, Jennifer, Kyle, Roz and April we have racked up almost a century's worth of knowledge helping attorneys just like you grow their business. The cliche' "been there...done that" applies here. When you have a question like "How do I continue to get referrals from financial advisors when I'm licensed to sell financial products?" ... we have an answer and can turn what you might see as a "problem" into a marketing opportunity.
- The SELECT Newsletter
It's been around since 1995 and, with out fail, has been written, printed and mailed every single month since then. This marketing piece is a legend in the industry and is still bringing business into the estate planning conference room to this day. The SELECT newsletter is also a staple marketing tool in The Essential Solution®.
- Marketing Campaigns
Want to work with business owners? How about conduct educational workshops for referral sources? Maybe your a "workshop guy" and want to provide consumer workshops consistently? Whatever the case may be we have developed a marketing campaign to help you achieve your practice development goals. When one of our clients recognizes an opportunity or wants to further develop a specific niche in their market we can help them by implementing a comprehensive marketing campaign.
- Harnessing The Power of A Team
When you hire Integrity Marketing Solutions you are not simply purchasing a product. We do not take your order and say " Thanks for your order! Good Luck!". We (our entire IMS team) want to see you be wildly successful. We ask that each team member take personal ownership in the success of each of our clients. This means that you have hired marketing professionals with a vested interest in the success of your practice. We want you to be so successful that you tell your friends about how awesome we are!
If you would like find out more about becoming an Integrity Marketing Solutions client feel free to contact me! I'd love to hear about your practice and your practice development goals and discuss specific ways we can help YOU grow YOUR business!