Posted by Kyle Krull, Esq., President
INTEGRITY MARKETING SOLUTIONS
Oftentimes words of wisdom are taken for granted.
For example, have you ever heard this idiom: Don’t put the cart before the horse? Sure you have. But have you ever thought about it in the context of your estate planning or elder law practice?
You have invested years to become the competent (no, an expert) in your practice area. In addition, you spent lots of money and time keeping those skills sharp through self-study, continuing education conferences, and the day-to-day school of transactions.
Along with what’s between your ears in terms of knowledge and skills, you have to make sure what’s in your computer is current, too. As a result, you have software out the proverbial wazoo to do everything from your billing to your document creation to your contact management. Nevertheless, all of this may be for naught without a steady stream of prequalified and motivated prospective clients coming to see you.
If your appointment calendar isn’t full, then you will live in the white-knuckle zone of calendar insecurity. Invoices arriving in the mailbox will begin to loom large, if the revenue to satisfy them is insufficient. If this scenario lasts more than a few months, then your practice will no longer be profitable and certainly not enjoyable.
Marketing is the horse that pulls your cart. It needs to be out in front. And, it needs to be feed a healthy diet of your resources and attention (just like your cart) for it to work properly. Like a good horse, it will take you and your cart wherever you want to go. However, like a good horse, if you neglect it, well, you and your practice are going nowhere fast.
My Horse And Cart
I practice what I preach. You see, I don’t just have one horse pulling my cart. No, I have a team of marketing horses, all pulling the cart together. Those horses are part of an integrated marketing system that includes a state-of-the-art website, full color hard copy newsletter, e-newsletter, professionally produced video content, turnkey targeted marketing campaigns, and blog services.
At Integrity Marketing Solutions we call that team of marketing horsesThe Essential Solution®.
The Essential Solution® is a comprehensive marketing system, tested and proven effective in my own law practice. When you are ready to hitch up our team of marketing horses to your cart, let us know. We can help you have an ever more profitable and enjoyable estate planning and/or elder law practice.