The professional legal community is expanding more and more into online marketing and engaging in social media. To give insight to some of the different social media platforms, along with their pros and cons, I wanted to share a cheat sheet I came across from Flowtown. Unfortunately it's general and doesn’t include Linked In for professional marketers, which is crucial, so I included my own Pros and Cons.
The top three medias include Twitter, Facebook and YouTube. If you're an Essentials Solution client, your Twitter and Facebook are integrated into your online marketing program (as well as the valuable Linked In). And as you also know we offer video and YouTube integration with custom channels. Your also (hopefully) know how successful video + YouTube is for those clients who utilize these services. Make sure you check out our latest blog from James Campbell about video blogging.
The Pros and Cons:
Twitter: A microblogging service that enables users to send text based posts. Pros – ability to provide clients with valuable information about your knowledge and the services you provide. Cons – Must provide valuable content (no spam). Has a large follower drop off.
Facebook: The largest social network. Pros – Great for brand exposure and customer relations. Cons – Not SEO friendly (however, Google Plus is so stay tuned for more information from us about Google Plus).
You Tube: A video sharing website most popular for user generated content, video clips and video blogging. Pros – Google loves (and owns) YouTube. A properly optimized video is the best way to reach Google's Page One in your market. YouTube also is the best venue to build your brand through video blogging and educational tutorials. Cons – Traffic is difficult to redirect back to primary site.
I also included the following for Linked In:
Linked In: The largest online professional services network. Pros – Excellent for professional networking and generating referral relationships. Cons – An outdated profile can be as bad as sending an outdated resume. You need to consistently update your online profile.
Get familiar with the different lingo for each social media too (retweets, likes, views, sharing).
We can’t wait to talk to you all more about your online marketing at our Spring Workshop in March. For the first time ever online marketing dollars are projected to beat the combined newspaper and magazine print ads. We have a lot to share with you and hope you can make it there to get the latest and greatest and make 2012 your best year ever!