Posted by Roslyn Drotar, Personal Account Manager / Strategic Planning
INTEGRITY MARKETING SOLUTIONS
Last week I was excited to jump on a plane and head to beautiful Kansas City to meet up with the rest of the Integrity Marketing Solutions Team for the Spring Workshop. My biggest "take away" was the commitment from the attorneys that attended (as well as their staff and family members) and made the sacrifice to break away from their practice and spend time with their marketing team! We did nothing but talk marketing for three days (and we had fun too)!
The program was full of marketing insight about branding, learning to find your right client, the client experience, marketing reports, analytics, video, social media, yellow pages and local search, Google, AVVO and SEO (to name a few). By the end of the day my brain was pumped! And a little on overload but it was some really great stuff.
I hope the people that attended go back to the office and implement some progressive steps that will make a difference in their marketing. Go over their notes and slide presentations and pick a few things they can do to make some good solid progress with their marketing and generate some good old revenue. Do at least a few things differently or something new that they have never done before. And ideally renew their commitment to that activity every day.
I learned so much last week. I enjoyed spending time with the team, our clients and feel privileged to be a part of IMS!