The email had been in my Outlook inbox since March 26. Indeed, I knew it was important. Very important. In fact, I had “red flagged” the email with every intention of reading it on Saturday, as I scheduled my blog posts for this week. Alas, day became night, night became day. Today I got around-to-it.
So, what is “it,” you ask? My IMS Monthly Marketing Performance Report. Each month, along with my ESSENTIAL Solution® attorney colleagues, I receive a personal marketing performance report from the IMS Team. Roz Drotar is the editor and she synthesizes metrics from each component of The ESSENTIAL Solution®.
Not only is Roz encouraging, as she highlights some “atta-boys or atta-girls” from the previous month, but she also provides specific tips to improve the performance of my marketing system, to include my search engine rankings. The report details how The Essential Solution® marketing system is performing as a whole for my specific practice, including a breakdown of each element through five key components:
1. An Executive Summary and Recommendations;
2. A Detailed Summary of My Website, Blog, E-newsletter and Newsletter Activity;
3. A Search Engine Optimization / Web Rank Report;
4. A Google Analytics Report of Website Traffic; and
5. A Google Analytics Report of Blog Traffic.
For example, as I read my own Marketing Performance Report, I learned that our firm website had more than 2,100 visits. Why? Because I (1) blog consistently - this Friday will mark blog post #426 (2) send out nearly 1,200 enewsletters per month (3) order more than 250 hardcopy newsletters - 150 are sent to top clients/centers of influence and the remaining 100 are used for initial consultations and as workshop handouts.
According to my marketing report, each of these three aspects (blogging, enewsletter and hardcopy newsletter) are crucial to the ongoing success of my marketing and need my continual maintenance to maintain these kinds of results.
Now, for the big payoff: My website is on Google Page One for 19 search terms because IMS has my SEO right on track.
As the “guinea pig” for every component of The Essential Solution®, my practice is living proof that if you work the marketing system, then the marketing system will work for you.
Teaching Point: You see, what gets measure gets done. Like the coach of a world class athlete, IMS is committed to your success. We want you to have an ever more profitable and enjoyable estate planning and/or elder law practice. Together, we are an unbeatable team – IMS and you!