Posted by Roslyn Drotar, Personal Account Manager / Strategic Coach
INTEGRITY MARKETING SOLUTIONS
Are you the first one in the office and the last to leave? Do you typically work Saturday and even an occasional Sunday? If so, then you're probably what we’d consider “married to your practice.” You see more of your desk and office computer than you do your family. This work ethic can only last so long before you reach burn out. And when you reach burn out, you start to lose motivation, and you must have motivation for your practice to thrive and grow!
One thing that you can do to help prevent burn out is to set boundaries as to what you will, and what you will not do. Example : Only meet with clients Monday – Thursday, never Friday. Save Friday for yourself to complete the busy work or market your practice. Or, make it an office rule never to schedule an appointment past 3:00 pm so you can leave the office at a reasonable time. Another thing you can do to prevent burn out is to take time to think about and reflect on the goals and dreams you have for your practice. After all it is why you started your own business in the first place, right? When you think of those goals and dreams, think about what gets you the most excited and what you enjoy doing the most. Then spend time each week doing just that.
And here’s another thing to consider. You’re the go to person in the business. You set the tone and the vibe for the office as a whole. If you're operating in burn out mode, you’re not keeping others motivated or inspired.
So I challenge you to do two things : (1) Take a complete break from your practice over the weekend and rejuvenate! (2) Start the next week off doing something you love, or finish your week doing something you love. It can be creative work, like writing content for a marketing piece, or meeting with your staff about implementing processes that will help make the practice more efficient and profitable. What is enjoyable to you? Think about it and then spend some time doing it to help prevent burn out and create motivation.