Business owners, attorneys, entrepreneurs and professionals tend to
like Do It Yourself activities. They are smart, proactive, budget-conscious and (sometimes overly) confident. These are usually
excellent traits but can really bite you in the behind when it comes to
I'm the first to admit that I held myself in high regard as the Do It Yourself KING for years, until I bought a house.
"What's that honey? The toilet is backing up? Let me grab a wrench and watch a youtube video and I'll fix it right away!"
... 1 hr later I'm calling the plumber and replacing the toilet and surrounding tile.
The problem with DIY marketing is much the same. The problem is obvious and you're a smart cookie. Facing the fact that your marketing is either non-existent or not working leads to the realization something has to be done. You've read "Marketing 101 For Dummies" and watched a youtube video on "Building Your Own Website FOR FREE".
Because you’re not spending money on outside resources you might think you’re saving tons of money with a DIY approach. Just remember this…it’s not just what you spend, it’s what you spend and get back on what you spend. You also have to factor in what your time is worth. Not just what it's worth at your hourly fee schedule but what is your rate on doing something you fumble along with compared to something you do very very well ... like practicing law?
Then there's always the question of how much harm you do to yourself when you launch an amateur-ish website. You may think it looks great, but, honestly -- it doesn't! It looks like you didn't have enough money to hire a pro -- and who wants to trust their legal work to an attorney who can't afford a decent website? Remember Harry Beckwith, who wrote in Selling the Invisible, "The longer your image says struggling attorney, the longer the struggle."
Solid marketing will bring back more than what you spend -- A LOT more.
How many of you have blasted LegalZoom or Rocket Lawyer and told people that DIY estate planning is a very very bad idea that doesn't work and causes huge problems??? In fact, most of you have probably written multiple blog posts on this very topic. You feel passionate about the hazards of DIY estate planning because you have seen the disasters it causes and because YOU KNOW that it SHOULD have been done by a professional.
You see where I'm going with this don't you?
When it comes to your estate planning or elder law practice consider letting yourself be the professional attorney. You practice law and hire professional marketers to handle the marketing.