One of our clients, Lizette Sundvick of Sundvick Legacy Center, recently saw the need to revisit her branding and firm image. Lizette, whose current website was full of warm colors with a dark orange and burgundy "Southwest feel," wanted her website to be perceived as softer and "less heavy."
With her direction, we redesigned her branding and website. While the effect was relatively dramatic, the actual changes were simple. The rebranding involved no changes to her logo, typography or site format, but made significant changes to the color palette and textural image.
Sometimes, instead of a long-winded complete redesign, a few simple dramatic changes can be exactly what is needed to achieve the new image your firm requires.
Next up for Lizette: brand new video packages and firm brochures!