Social Media would not be the wave of the future if it weren’t constantly changing. And in true techy fashion, Facebook decided they needed a whole new facelift in the form of their News Feed. The announcement was made March 7th, and it is the first major update the News Feed has seen since being launched almost 7 years ago.
Initial reactions from the masses were that the new Facebook News Feed looks like a spitting image of Google+ -- Google’s own social network. They say imitation is the highest form of flattery, so maybe the people over at Google+ won’t get too worked up. Facebook responded by saying they are following the trends in Social Media design, which involves large photos and clean navigation.
So, what do you really need to know about the latest change on Facebook? Here the main highlights:
- Multiple News Feeds – This will give users an easier way to navigate through all the posts on their feeds and dig deep into content. News Feed Additions: “All Friends,” “Photos,” “Groups,” “Music,” “Games,” and “Most Recent” to name a few. Other options involve location, alumni, followers from your workplace, and (thankfully) a chronological option to view posts.
- Bigger Images – Aren’t we all obsessed with Social Media photos? They draw us in right from the get-go and tend to be the first posts we really hone in on within the News Feed now. Facebook wants to give photos more real estate on their News Feed, so park this little tip for future use – photos are a must for online visibility!
- Mobile Consistency – The redesigned news feed was largely inspired by the mobile platform, including side navigation and increased white space. As more and more users are accessing Facebook from mobile devices, the company wanted to streamline the design to be more consistent overall.
Now let’s bring this all back to your law firm marketing. Here are the take-a-ways:
- Post photos on your firm page to increase your visibility!
- Go mobile with your website! Take a hint from Facebook and make sure the links to your site can be accessed easily from a mobile device. If you don’t already a have a mobile site, please contact us about how you can get one.
- Post to your page daily, or as consistent as possible! With multiple feeds for followers to choose from, your messages may get lost in the mix. It’s important to keep an active presence online and stay connected.
If you are anxious to get the new Facebook News Feed, you can actually join the waiting list here. The rollout was supposed to begin right after the announcement last week, so sooner or later you will see the changes on your own page. Let us know what you think!