When it comes to SEO, Integrity Marketing has got your back; however, there is only so much we can do when it comes to managing your website’s “inbound linking.” I’m sure you have heard the term before …it’s a BIG word in SEO and can really improve your website ranking when used properly.
Inbound links are links on other websites or blogs that point to your website or blog. Yellow Page listings, Google Listings, local online directories, other websites, Facebook, Twitter, etc. are all examples of websites that can provide “inbound linking” perks.
Building great inbound links is hard work, but not that hard. A lot of “black hat” techniques and spamming has come about in the pursuit of gaining inbound links. Follow this guide, and you’ll gain reputable links from high quality websites in no time.
You should have some sort of “resources” page on your website. If you have a business acquaintance, friend, or family member in a local business in their city, contact them and ask if you can “swap" links. They will link to your website, and you will link to their website via your resources page.
Offering helpful and useful content will allow others to link to your content as a reference. ALSO, if you find a great estate planning blog, don’t be afraid to use it as a reference for your own blog. Leave a comment on their blog letting them know you have linked to them. They might one day return the favor.
Every blog going to your Twitter profile counts as an inbound link. So does each blog post on Facebook and LinkedIn. Take the next step and share pages from your website weekly on all your social media platforms.
Don’t be afraid to verbally ask clients to mention you on Facebook or Twitter. If they just post your website link to their Social Media page and write a short mention, this will be FANTASTIC.
Ok, they don’t need to be required – but when you are at a speaking engagement, make sure you have your attendees “check-in” to your business. You can even create Check-in Deals and offer incentives for checking in, such as coffee, snacks, 30 min consultations, etc.