I covered a LOT of topics at the Integrity Marketing 2013 Spring Workshop. What I’d like to highlight today are a few tips to spruce up your social media (Facebook & LinkedIn) status updates and GAIN social interaction.
First off, you should be posting to Facebook & LinkedIn once a day, 5-6 times a week. Social media interaction can increase your websites Google ranking, and bring more people in the door. However, if you aren’t able to get your friends and follows to interact with your status updates, you are only skimming the seas of social media power.
Make your content likeable, sharable, and commendable. Why? Because Google watches social likes, shares, and comments and uses what it learns to rank your website.
Likes are by far the easiest form of interaction to achieve. I know many people who just like, like, like – all the way down the timeline.
Tips to get Likes:
- Make your status well written, interesting, and real.
- If you share a page on your website – update the Title and Description are in the info box to look appealing.
- If you share an article, put your “two cents” in – as long as it’s not controversial, or inappropriate.
Shares can be a little trickier to get. When someone shares something, it goes to their own wall, or a friend’s wall. It’s a bit more personal.
Tips to achieve Shares:
- ASK for shares – if you ask, you may get it. Write “Take a moment and think of a loved one to share this with.” Or “I urge you to please share this with someone you think may benefit.” ASK!
- Make sure you are sharing QUALITY sharable content. Likes dates to a
workshop, an important legal update, new updates to your website, a new article
on your website, a really great blog you posted, or a new services listed on
Some people comment on EVERYTHING and they can get annoying… It should be pretty easy to get comments if you approach it the right way. Your attorney friends will likely comment on legal issues.
Tips to inspire Comments:
- To get good quality comments, ask good quality questions. Usually, someone will respond.
- Even writing “Take a gander at this latest blog post and leave your comments below” might be enough to spark someone to leave a comment.
- Or write “I just shared this blog post about planning for minor children. Are there any other topics you would be interested in reading?”
All in all, getting likes, shares, and comments only take one thing – effort! Apply the above tips, and watch your social media strategy blast off!