I’m sure you’ve heard the phrase thrown around before: Call to Action. Have you ever thought of what it means?
Basically, a Call to Action (CTA) is anything that prompts a reader/web visitor to follow through on what you’re asking. Here are some examples:
- Contact Us Via Email
- Click here to subscribe to our blog
- Sign up for our eNewsletter list
- Share this post with your friends.
- Visit my estate planning website.
- Join a Workshop
- Request a free estate planning consultation.
And that list can go on… It’s a basically a request to move past just READING this information, and doing something with it. CTAs are (obviously) very important. If you are unsuccessful in getting a web visitor or user to take part in a call to action, you most likely won’t get a new client. Nobody wants that to happen.
Integrity Marketing strategically builds your website with a vast amount of call to action buttons, areas, platforms, etc. So your website is good to go (YAY!). But an online presence doesn’t just stop at your website: It continues to spider out to your blog and social media platforms (Facebook, LinkedIn, Twitter, etc).
As a social media and blogger, it’s your responsibility to continue implementing CTAs throughout your social media posting and interactions.
Here are a few tips to engage your readers to interact with you further.
Example: You want them to read an eBook about Medicaid planning and realize this is something they need to commit too, and then contact you.
Provide this eBook on your website. Write a social media post with this webpage link, and ask readers to take advantage of this “limited-time offer” a free eBook on the basics of Medicaid planning. Make sure you remind them to “contact you if they have concerns”.
Other great items you can offer are eNewsletter subscriptions; white paper downloads, and frees consultations.
Example: “Proper planning now can save your family money, time, and emotional hassle in the future. Make sure you know the facts - join me for a free Estate Planning 101 workshop on June 1st, 2013 here in our private boardroom. We’ll discuss the 15 Estate Planning Essentials everyone should be aware of. [[Insert workshop sign up URL here]].”
Your request must make sense to them. This means not asking prospects to purchase if they’re still in an information-gathering mode.
Don’t use scare tactics – but let them know that your “offer” ends soon. “E-book provided for a limited time,” “free consultations in the month of June,” “Workshop space limited.”
Carefully remind your readers they need to “act fast” if they want to reap the benefits.
Developing proper social media skills takes practice, but if you follow the tips above and “be yourself” in the process, you will have an easy time directing people to the resources on your website.