Compiling a list of contacts can be tricky, and we understand that it takes some effort to gather a good email list for sharing news about your law firm. Once you send us your initial email newsletter list and that first e-News goes out, I’m sure it’s a huge relief and a great accomplishment in regards to the e-News process!
What you may not know is that you really need to keep BUILDING your email list as you go, and some attorneys get stuck when brainstorming ways to add contacts. I have previously provided a thorough list of ways to grow your email newsletter list, and I know if you are an Essential Client™ you have integrated many of those strategies into your marketing through the Essential Solution®.
Let’s take these ideas one step further and think outside the box. Building an email list goes hand in hand with networking, so keep that mindset when you are venturing out to find more contacts.
- Don’t be afraid to ASK. When you are out and about networking at events, just ASK the people you meet if you can sign them up for your free e-Newsletter. Explain what information they will be receiving and ask for their email address or business card. This allows them to get to know you through your law firm news, which is more casual than meeting for lunch.
- Share the wealth, so to speak. Consider sharing a link in your e-News to another newsletter or blog from someone you trust and who has interesting content to share. This creates a great referral-style relationship, and in turn they may be willing to share YOUR e-Newsletter link to their contacts …which could turn into more subscribers for you.
- The POWER of a PowerPoint. Are you giving a presentation any time soon that includes PowerPoint? Your audience will not be able to hold eye contact the entire time and will no doubt be drawn to look at the visual you are providing. So be sure to use the last page of your PowerPoint as a showcase for your e-Newsletter sign up link. This slide is normally up during the “Q&A” segment of a presentation, so your audience will be prompted to write it down as questions are being answered. You can suggest they do so and also offer to sign them up on the spot!
As you can see, there are many ways to branch out and build your email list. You never know when one of your subscribers is going to need your services, and if they are receiving your e-Newsletter regularly they will want to contact YOU for help.