I know I sound like a broken record at times when I’m constantly verbalizing (or emailing!) to clients “you need to be more social.” Social Media comes natural to some, but for others - you sit down in front of your computer screen, sleeves rolled up and reading glasses on, here it comes – Social Media block!
So, I’ve come up with another effective example agenda you can put into practice. Agendas keep you in the groove. They bring in consistency and reliability to your Social Media timeline or profile. Use this written agenda as a guide to follow, or inspiration for your own agenda. There are only a couple rules to follow …
- You need to post daily (5 days a week)
- You need to link to your website (2 of the 5 days)
And let’s all say this together - your automatic blog post to Facebook or LinkedIn does not count as Social Media interaction/being social. This is simply a resource. If you never post anything to your social timeline, all you have is months of blog posts, and eventually people catch on that you have nothing to do with Social Media.
So, let’s get started.
Mondays can be hard for everyone, so try to post something non-legal and mentally helpful on Mondays. It’s really your choice.
- Quotes & Messages
- “Take care of your body. It's the only place you have to live.” - Jim Rohn
- The Conversation Hub.com usually has great Monday morning quotes.
- Back up a quote with a tid-bit about estate planning, trusts, probate, [insert life planning item here] if you’d like.
- Something motivational – Scott H Young.com has this great list of motivation articles you can review and share with your followers.
Now that everyone is inspired with your Monday post, you can direct them to your law firm website. Practice area spotlights are usually eye catching.
“It’s Trust Planning Tuesday here at [Insert Law Firm Name Here]. A properly drafted and funded revocable living trust will generally avoid probate. The trust need not be filed with the probate court. Nonetheless, there are still steps necessary to administer the trust when the trustmaker dies. You can learn more about how trusts can help you avoid probate on my website [Insert website URL here].”
You can even take content directly from your websites pages. Just make sure you share back to the page.
“Welcome to Wealth Planning Wednesday: New clients of [Insert Law Firm Name Here] often say they do not have an estate plan. They are surprised to learn they actually DO have a plan. In the absence of legal planning otherwise, their estate will be distributed after death according to the one-size-fits-all laws of "intestate succession”. These "default" estate plans rarely reflect one's wishes. For more information, visit my website [Insert website URL here].”
“It’s Educational Thursday! We have several workshops coming up. [Insert workshop titles here]. [Insert additional workshop details here]. We would LOVE to introduce you to the [Insert Law Firm Name] family. You can learn more and sign up with our EASY registration form on our website [insert link to Workshops Page here].”
“Let’s end the week with Future Friday. We hope you find this article from CNN Money helpful. (http://money.cnn.com/2013/05/22/retirement/grandparent-scams/index.html). Money scams exist every day and it’s important that you protect your pocket!
“Taxes Tuesday has arrived! This interesting piece from AARP.com shows that tax troubles can follow anyone. Why would you be excluded? (http://www.aarp.org/money/taxes/info-04-2013/celebrity-tax-troubles.html)
“It’s Future Friday once again at [insert law firm name here]. Did you know June is Adopt-A-Cat-Month? (http://blog.aarp.org/2013/06/05/save-money-when-you-adopt-a-cat/). Find a furry feline at the local shelter, and make sure you consider a pet trust!
“It’s Educational Thursday here at [insert law firm name here]. A great place to get educated on money matters is the resource page on our website [insert link to Newsletter Archive page here]. It’s full of easy to read and well written articles to help you and your family plan ahead.
I hope you realize what an excellent resource this is for you! Make sure you develop your own agenda, or use some of the examples here. This agenda will make Social Media posting MUCH easier, and you hopefully will experience writer's block less and less. Soon, you will be a Social Media pro!If you have questions or need help, make sure you email your account manager, Dana Alley!