Websites are so convenient, aren’t they? One of the things I think is so great - especially for attorneys – is that websites make it so easy to get information to both prospective and current clients. Many of the attorneys we work with take advantage of this capability with a Resources Center or something similar on their website. A Resource Center is a great place to add articles you’ve written, a PDF version of a brochure, or various forms.
It’s also convenient for your clients to have those resources so readily available. It makes it easy to access forms if the original printed copy gets lost or to share that great article with a friend. If your resources are offered freely, you don’t mind that article getting shared – that friend could become another prospective client!
But what happens if that friend forgets where the article came from? Or if your forms get mixed up in a pile of papers on the kitchen counter? Unless your resources are branded, that lead could be lost, your firm forgotten, or (hopefully not!) someone could claim your article as their own.
Take a look at this article that client Bill Stilley makes available on his website. We added his firm’s brand in a way that is subtle but unmistakable. The first page has a banner very similar to the banner used on his newsletters. The banner itself draws ties to the website by using the same colors, logo, and a bit of the background photo. All of his contact information is prominently located as well. The article is typeset in one of the fonts used on his website. On the second page, the firm’s contact information is displayed again in a smaller format in case the two pages ever get separated.
Branding your forms and resources elevates them to another level. They look more polished, professional, and trustworthy. This strategy also strengthens your company branding, making your image recognizable to your clients. Adding your brand to your resources is like adding your signature to your work. Be proud of it – claim it!
Do you have resources that could use a branding facelift? Thinking of adding a Resource Center to your site? Talk to us today!