Here is quick story I’m sure you can relate too. Last week, I made a new friend! I tried to find her on Facebook (because that’s where all our friends are, right?), but it was a huge fail. I found about 500 Laura S.’s and not one of them even looked like the Laura I was trying to find.
A couple months ago, I tried to friend a new employee IMS hired, Emma B. To put a long story short, I ended up friending the WRONG Emma B., (and she accepted my friend request!) I have no idea who this Emma is …I did however find the RIGHT Emma B., and here is how.
Integrity Marketing always encourages you to try and friend new people on Facebook, every day. Facebook does a great job suggesting friends for you (usually friends of friends, and other people you may know). It’s good to go with these suggestions if you think you know the person. However, an even more important thing to do is friend your current and prospective clients on Facebook.
This can feel downright impossible, especially when you find a million people with the same name. You can narrow down the search by typing in the client’s email instead of their name. Getting your client’s email is easy. The first time you speak to them ask them …
“Is this the email I can find you on Facebook with?”
They will probably reply ‘Yup!’, or they might say something like ‘Um, I’m not sure…’ If they pull the unsure line, ask them ...
“What email do you login with?”
They should be like ‘Oh! Yes it’s [insert email address here]’. Then you should be able to plug in this email into the search bar on Facebook, and friend away! Don’t be shy to ask for emails. Worst case scenario – they don’t friend you.
The result: an active and productive friends list. All your current and prospective clients are reached.
Current clients will appreciate the timeline interaction and firm updates, and prospective clients will be more likely to contact you again if they see your blog posts and other updates in their public timeline.
P.S: This same strategy should work for LinkedIn, as long as their email is registered on their account! Feel free to ask them if they are also on LinkedIn.