Over the years my brother, Michael, and I have taken many "road trips". To most people a road trip sounds like a good idea at first, but after a few hours of driving they realize that it's not all it's cracked up to be. Not the case with me and my brother. We always have a good time and most road trips include a fair amount of coffee, energy drinks, candy and techno music. This trip was to be no different. Well ... maybe a little different.
Instead of heading to a music festival or to the lake, we were heading to Atlanta, Georgia. An organization called Lawyers With Purpose™ (LWP) invited us to sponsor a reception for their members at their WHY PROGRAM event. They wanted us to learn more about their organization, their members and their philosophy. Why would we want to go? The answers are quite simple honestly.
Over the years we have found that some of our most
successful Essential Attorneys™ are also members of Lawyers With Purpose. They
are consistently very organized, dedicated to their practice, motivated to see
results and able to take direction. They have a positive attitude, are easy to
work with and have money to pay their bills (i.e. they are the bomb). Compound
this with the fact that the team at Lawyers With Purpose (Dave, Molly,
Victoria, Roslyn and the gang) are, frankly, incredible individuals and a lot
of fun to be around.
Now, why would they invite us? I think it stems from a mutual consistency of core principles. Like LWP, Integrity Marketing Solutions has built its business model through trial and error of working within a real life legal practice for years. We share a belief that everybody needs estate planning, not just the ultra-wealthy with estate tax issues. We believe the primary reason these folks do not plan is because they simply are not educated about the consequences of not planning. Both teams believe that it is the responsibility of the attorney to provide this education to their community. We know that implementing a proven system and following that system consistently brings profitability and enjoyment into a practice. Plus ... they like us!
So, why a road trip? Why not fly?
Because it’s hard to bring an HD camera, microphone and light kit on an airplane! Mike and I thought it would only be right to document our trip in a video and let you in on what makes this organization so unique and how our two companies work so well in tandem. How practicing with Purpose means practicing with Integrity.
Hope you enjoy the movie!