How many of you are pondering your New Year's Resolutions? The ball will drop in Times Square before long, marking another 365 days of "This year, I'm going to accomplish XYZ." Maybe you're going to get back to the gym and start eating healthier. Or you promise yourself you're going to pay off those credit cards bills. More family time, less distractions, more volunteering, time to read and so on -- a new year marks a new start to a new YOU.
Let me give you something to consider: You already have a nice website, maybe even created with the last few years. You've got the blog, the social media, newsletters and your site has been optimized for search. You're on Google Page One and life is just dandy.
Then it happens.
Google decides to update its search algorithm (yet again). Boom, just like that -- your website falls off Page One.
Stressful, we know! Keep in mind, just as the years are always changing, so will technology. And we really can't prevent that from happening.
What we can do is to resolve to keep up with the latest changes, make adjustments when necessary and treat our websites as ongoing marketing projects. There is no one-and-done marketing process.
So maybe for you, that change is Essentials 2.0 -- an all-new upgrade that recognizes evolving search priorities and online user habits, and will keep your law firm marketing ahead-of-the-curve. Or if you're not there yet, even a redesign/revamp of your current website can make a huge difference in your marketing performance.
Whatever stage you feel your marketing is in, be sure to consider your goals for 2014 and beyond. We are ready to help you make those resolutions a reality!