With December upon us (Yikes! How did that happen?!), it is time to start thinking about sending for your firm’s holiday cards. Sending a holiday card is a great way to show clients that you appreciate them and are genuinely interested in them. I know I always appreciate when my favorite companies send me a card, even when I know I’m one of many people to whom they send cards.
Here are some tips that will make the daunting task seem a little more manageable:
Personalize. If you have the time to add a hand-written note to each card or hand-address each envelope, that’s fantastic! That will really make each of your clients feel special.
Don’t forget about your brand. Carefully consider the message and images you use. Make sure they fit well with your firm’s brand. The message doesn’t have to be fancy either. Just include the recipient’s name, a couple sentences expressing your gratitude and well wishes for the holiday season and New Year, and your firm’s name or your signature. Consider using the same colors as your website. Don’t worry, I promise colors other than red and green can look festive!
Stay professional. It’s probably a good idea to send separate cards to business contacts and personal friends. Make sure the message, imagery, and paper used are professional and high quality.
If you miss Christmas, don’t stress! A New Year’s card is great too. In fact, that will help your card stand out from the multitudes that are sure to flood mailboxes in December.
Want to send a card custom-designed by the IMS team? Contact us today!