Marketing has changed tremendously over time. Not only have we gone from print to digital, but the way we share content has changed significantly.
Sure, print ads are still important and some of the same principles of yesteryear apply today. Content is still "king", and good content is essential for successful marketing -- both online and in print.
But as we evaluate our techniques in the age of social media, we've come to realize that our audience is very visual-minded. We can still tell our story, but we do so by including images, pictures, graphics and video.
Take this photo for example. Here you see IMS CEO Jennifer Campbell Goddard in a photobooth with her two sons, James and Michael Campbell. IMS history in the making! James is our Vice President and Mike is our Director of Video. This photo tells a story in itself, a story of the "three musketeers" who have been a team well before their days working together in the marketing industry. It shows the roots of our company. And people respond to this message! When we posted this photo yesterday as a "Throwback Thursday" post on Facebook, we had the highest engagement of any post this week -- even higher than our paid ads!
So what story would you like to tell in your marketing? How can a picture capture who you are, what you do and where you are going? It's definitely something to consider in your online marketing, your e-Newsletters and even your print newsletters and ads. Engaging your audience through visual marketing is going to help create a connection beyond what written content can do alone. If a picture is worth a thousand words, then it certainly is worth a thousand online views!