We’re right in the midst of the Winter Olympic Games! I’ve always been a huge supporter and fan of the Olympics. The best-of-the-best from all over the world competing in one place? Yes, please! Watching the Olympics has not always been readily available to me as it is now. With no cable, DVR, or just a TV in general, I missed a ton of coverage! Nowadays, there is very little excuse for anyone to miss the Winter Olympics (unless you just don’t like them ... which is weird). You can watch it live in real-time streaming on the NBC website (and even on a smart phone!), or record the coverage with DVRs.
My point is, technology has made things easier.
I’ve watched as much coverage as I can (especially the Ice Skating!), and I’ve picked up on some vibes and techniques that remind me of the clients we (IMS) work with each day. Each athlete brings something new to the games, but they all have three things in common.
They Go Big, or Go Home.
No one plays it safe. Not one athlete just meets the “status quo.” These athletes know, to get the gold, they have to take risks and go above and beyond the normal. If the quadruple lux spin toe kick (or whatever it's called) gets the Gold, they do it!
You: Don’t pick the easy things. Our marketing system has tasks that are super easy and tasks that take a bit more time. Take the advice and guidance of your IMS marketing team and make sure you are taking the high road when it comes to your marketing. You’ll see the results.
They Don’t Give Up.
This morning, I watched Jeremy Abbott (U.S.A!) skate his short program. He’s a beautiful ice skater, but he had a HORRIBLE fall which left him on the ground and slammed up against the barrier for a short bit. The crowd was shocked when Jeremy stood back up, wiped the ice off his pants, continued the rest of his routine perfectly and still took the lead among the 10 previous competitors.
You: Even if you “fall on the ice” - if you forget to blog for a month, or stop interacting on social media, or haven’t sent in new email subscribers in a while - it’s not a reason to give up. Put it behind you and start again! You may just end up on top again.
They Have a Strong Team Behind Them.
I’ve spent a few hours watching the mens and womens Half-Pipe (and other snowboarding runs) over the past couple days. Every competitor has a strong and supportive team behind them. Moms, dads, siblings, aunts, uncles, cousins, best friends, grandparents, you name it. They don’t make it to the Olympics without them.
You: Manage expectations with your staff. They need to be behind you 100% of the way. If your staff is supportive, they do better work. Delegate monthly/weekly tasks to those who can handle it. This frees up time for you - and you’ll see better results all around.
Remind yourself of these basic requirements for success and your marketing efforts will really pay off. Oh, and don’t forget to watch the Winter Olympic Games while you're at it!