Every business has a story to tell. It could be anything! How the law firm started/grew, a successful client case, a great client testimonial ... the results are endless. However, most businesses do not know how to share their stories effectively online.
Words are everywhere. Especially on a computer screen. What draws the most attention? Pictures! Photography, quick snapshots, and well done graphic design attracts the most interest from a computer user. Photos count for 93% of the most engaging content on Facebook (Social Media Examiner). They get more views, shares, likes and comments.
So instead of writing away a few sentences about your law firm, tell a story with pictures! Here are a few ways our clients are using photos to share their businesses story.
If you work at a legacy firm that has been in business for a quite a while, pull out some of those old nostalgic photos of the first attorneys, employees, building, etc. Write a short and informative description, but let the photo be the highlight of the post. More than likely, your current clients and followers will get a kick out of the throwback post. This will generate attachment and emotion with your followers, which is helpful to establish referrals and gain new clients.
If your client is up to it, take a photo of them with the attorney and staff who helped them. Post it online with their testimonial (make sure you get their permission first). This portrays that you help real people with real situations. It might open the eyes of those who see it, and remind them your services apply to everyone.
Workshops and Events
Take candid and group photos at your workshops and events. Use these photos when advertising for your next event. This shows that your events actually do happen and lets your followers see the kind of people who are walking through your doors. Similar to how the client testimonials work - they’ll realize that maybe they too should attend a seminar.
Birthdays, Parties, Extras
Did someone get flowers for their birthday? Has someone been with the firm for 10 years? Gain a new employee? Document these special occasions with your camera phone and post them on your blog and Facebook page. These types of posts show that you are a friendly, welcoming, and caring. Parties and other celebrations are always great to share.
Tips: Don’t overdo it. Share 1 or 2 pictures, not a whole gallery. Like a story written with words, you want quality, and not necessarily quantity.
Don’t forget to keep your photos appropriate and in good taste.
A picture really is worth a thousand words! Use it to your advantage, and engage your followers with stories of you and your law firm through photo sharing.