Social media is a must for today’s law firms to reach a larger audience and direct more people to your website. Just how does this play out to build a greater return on your internet marketing?
We all know that Google rewards high-traffic websites with higher placement in the search results and … more traffic. But did you know that “referring traffic” plays a huge role in your website’s performance? And this is where social media can be your strongest ally.
When someone types your exact website address (URL) into the search bar, e.g., www.kylekrull.com, Google considers this a “direct search,” and it’s great. But Referring Traffic is even better. Referring Traffic represents the visitors who saw your firm’s presence elsewhere on the web, and then chose to visit your website. This is where social media becomes so important.
With most of our Essential Attorneys, social media such as Facebook, Twitter and LinkedIn are among the top drivers of referral traffic (usually right after your blog). Here’s how it works: A person sees something interesting on your Facebook page, and then clicks directly to your website. Chalk one up for Facebook as a referral source. You all know about referral sources, right? But you might not have realized that your website needs referral sources just as much as you do!
It’s all about having the most exposure possible. Social media outlets are all useful tools directing people to your website. To optimize your social media performance, be sure to use relevant keywords and offer valuable content in your social posts. Google and other search engines use data from social media sites in order to determine where your website will appear in search results – whether on Page One or … oblivion.
So, don’t neglect your social media presence and put the power of social media to work driving more traffic to your website. With a strategic approach that incorporates relevant keywords and valuable content, social media can be a very powerful way to drive new traffic, generate leads and get a higher rate of return on your marketing investment.