Have you ever wondered, “How many people call my office after visiting my firm’s website?”
This is an important question, especially as an Essential Solution client, or a potentially soon to be one. “How do I know this website works?”
At Integrity Marketing Solutions, our team strategizes with our Essential Attorneys to utilize the best practice marketing tools cohesively to represent their estate planning or elder law firm well. These tools drive traffic directly back to their website!
Essential Solution clients are given a tracking phone number on their website, only. The tracking number will not be used anywhere else – not social media, blogs, e-Newsletters, etc., so a clear differentiation can be made of the number of calls that come directly from the site.
The tracking number provides very helpful data on a website's performance and potential clients, like who called, when, from what location, and if the call was answered or not.
There’s no need to worry about the tracking number being used. If it is dialed, the tracking number is redirected to the firm’s office line without missing a beat!
The number is very cool because it is actually a code on the website. Computers and search engines still “see” the firm’s office number on the website, so it matches the search engine’s previous records.
If you are currently an Essentials client and have not implemented a tracking number, in the coming weeks you will be contacted with more information about how you can get on board!
Learn more about our Essential Solution® marketing system.