A few weeks ago, we talked about five reasons why a slider might not be the best choice as a showpiece on your estate planning or elder law website. But if we don’t use a slider, what are some alternatives?
1. A local landscape photo
If your law office is in a picturesque part of the country, consider showcasing the local beauty! This shows viewers and potential clients that you are dedicated and invested in your city or town. The best choices of landscape photos for websites have solid colors towards the top (such as sky or water) so that your logo, address and navigation will still be easy to read.
2. Emotional response photo related to main practice area
If you really want to grow your practice in a specific practice area, consider featuring that practice area predominately at the top of your website along with a related photo that evokes an emotional response – like a sweet photo of a family with young children to emphasize that you assist with planning for minor children. This is a great way to really connect with your viewers, grab their attention, and help them realize the impact of the services you offer.
3. Subtle gradient or pattern
The use of a soft, subtle gradient is a growing trend in web design. I love the way it adds color and interest without distracting from your main message and call to action. If a gradient is too sleek or modern for your brand, another great option is to use a subtle pattern or texture. Patterns can vary from traditional to modern, making them a great solution for a wide variety of brands and firms.
4. Tagline/mission statement
After you’ve spent hours crafting the perfect tagline or mission statement, don’t keep it hidden! Your mission statement can be a powerful message that helps your viewers quickly understand who you are and what you stand for as a firm. In order for this technique to be most effective, the statement should be no longer than two short phrases or sentences. Keep it short and to the point.
5. Firm photo
To immediately create a personal bond with your viewers, consider including a professional photo of yourself or the entire staff. The best photos for this use will have an interesting but not overly complex background and leave some empty space for the call to action. If you decide to implement this technique, ask your photographers to take a wider shot with more background than you think will be necessary. We can always zoom in, but we can’t zoom out!
Perhaps one of these ideas has sparked your imagination. If so, we are always happy to take a look at any photos you may have or find! Keep in mind that for a photo to be used as a background image on a website, bigger is always better. Once a photo has been cropped, it usually cannot be enlarged. We ask that photos be at least 1900px wide at 72ppi to be a full-screen background on a responsive website. If you are curious as to which of these techniques would be best for your firm’s brand and website, contact our team today!