Some small businesses feel they do not have the time to engage with their followers on Social Media. Some do not see the value in it or simply do not want to learn how to use this “foreign” marketing platform. Maybe it is because they think their target audience is not active on social media? Or they don’t realize that it takes 4-6 touch points to actually get a potential client to inquire about your business.
If you are a small business it is your benefit to engage in social media, if not on a daily, but weekly basis. The automatic post from your blog feed is a great source of organic content. Content is more valuable when users are engaging with it.
Here are a few tips on how you can build engagement with your Social Media audience:
(1) Show your personality – The Facebook platform is a great informal way to build a relationship with your prospective clients. This gives them a chance to get to know and connect with you before actually becoming a client.
(2) Interact with your community – Use Facebook to interact within your existing networks, if you are a part of non-profit or social organizations. Facebook is a great way to share articles, comment on events or like posts.
(3) Share Media – Through videos and photos. Users are more likely to respond to imagery than text. Facebook is a great way to showcase photos of your office or share informational videos about your services.
Ultimately, interacting within your Social Media account and posting organic content is FREE advertising and it should be incorporated into your existing marketing strategy.