If I had to pick one thing that I think really sets well-designed websites apart from the rest, it would have to be typography. I’m always looking at inspiration for new ways to use and arrange type in digital formats. Recently, I read an article by Patrick McNeil in which he describes 5 current trends in web typography.
Here are those 5 trends as well as my ideas on how to implement them in your estate planning or elder law firm website.
1. Decorative type
Decorative type can be hit-or-miss with people. I think that the correct font used properly can be very powerful in a design. For estate planning attorneys, pick a font with subtle stylization, nothing too quirky or odd. Decorative fonts should also be used sparingly – think about using them in a logo or in a few headlines.
2. Hand-drawn type
I think there’s something about the contrast between hand-drawn type and the digital “square-ness” of a website that makes this trend so interesting and appealing. Again, this is a trend best used in moderation. A custom-designed logo with hand-drawn type could almost mimic a signature for a timeless, classic look.
3. Slab serifs
A slab serif font is a great way to incorporate the traditional, straightforward feel of a serif font but with a more modern, contemporary twist. Like a serif font, slab serif fonts have the little “wings” on the ends of letters, but the wings are more squared-off. I think slab serifs are great for multiple uses on an attorney’s website!
Script fonts evoke a similar feel as hand-drawn type, but with a higher level of sophistication and elegance. More casual than a serif font, a script font is a great choice for the firm looking for a brand image that is soft, but still polished and professional.
5. Mixed type
The mark of a truly great typographer is the ability to mix and match different font styles with skill. The key to mixing type effectively is maintaining balance between the different typefaces chosen. An attorney website with a good mix of fonts will look professional and well rounded.
Interested in learning more about web typography? Check out these posts for more info:
Reference: How Design (April 2, 2015) “5 Striking Trends in Web Typography.”