I read a letter to the editor in the Kansas City Star recently – the writer was expressing his concern (frustration and disappointment) caused by an online listing for a US Post Office on Pershing Road. You see, it was tax day and the writer had looked up the hours for the post office and took for granted that the online results were accurate. Apparently they were not. The online (local) listing stated the facility would be open until 7pm, when in reality the closing hour set by that particular office was 6pm. [As of the time of this writing, the hours are still listed inaccurately!]
Do you have systems in place and someone in charge of keeping online listings up-to-date and accurate? Sure, your team at IMS is here to guide you and remind you of common social media listings used in The Essential Solution® that will require an update in the event of an address change … but what about general office manager duties that are not addressed? These should include keeping track of all local listings that may require a future address update (e.g., online directories, chamber of commerce or local business listings) and listings that may require office or holiday hours to be updated on the fly.
By the way, just as important as knowing where these local directory listings may be, is to be consistent when making these entries. Best practice is to use the same exact address listing as found on your Google+ Local page. This will help in establishing credibility for your search engine ranking (incredibly important for your mobile / local search results).
When your office will be closed for a holiday or perhaps a company-wide vacation, you have someone in charge of changing your voicemail greeting and making sure there is appropriate store-front signage. Right? You must also appoint a team member to be in charge of your Google+ Local page and your Facebook Business page. Just as important as keeping your phone greetings up-to-date, you must take a moment to include updating your business hours on your Google+ Local and Facebook Business pages when and if needed. While not all offices have opted to list this information, it's extremely important that if you do, someone has been delegated the task of keeping it up-to-date.
Have a great week!
Reference: Kansas City Star - Battles, Kurt (April 20, 2015) - "Letters to the Editor: Postal non-service."