Have you ever thought about why it is important for your firm to have a well designed website? Sure, it’s a great marketing tool and will work hard for you to accomplish your marketing goals. But why is the actual design element so important?
Oftentimes, a website is a potential client’s first interaction with your estate planning or elder law firm. Put your best foot forward! If you were meeting with a client in person for the first time, you would be sure to dress your best to make a good impression and to appear professional and trustworthy. In the same way, an attractive design will give your firm a professional and trustworthy look to potential clients.
Your website is your main outlet in which to define your firm’s brand online. A good web design will tell your firm’s story and tell potential clients about the kind of firm you are. Are you easy-going or more down-to-business? What age of clients do you typically work with? These are the types of traits that make up your brand. Good design portrays these elements in a way that attracts your target audience and makes them feel comfortable.
First things first
When it comes to estate planning and elder law, many people don’t know where to begin. That’s where you come in. An important job of your website is to tell viewers what they need to know most – that you are there to guide them. A good design has a proper hierarchy, which prioritizes elements and information for your viewers. First things first, let them know where to begin.
A great web design is more than just a pretty online face for your firm. The aesthetics of your site are actually a factor in attracting and converting potential clients by making a good impression, letting them know what is most important and introducing your firm.
Think your site could use a good design? Contact IMS today.