Recently I got to spend Mother's Day with my Grandmother, Aunt & Uncle, Mom and Dad. As the youngest of the bunch, when recent stories and updates were shared, out came my phone to illustrate with images: a recent wedding of a friend, the updates my husband and I have done on our house, cute animals (of course!).
Scrolling from photo to photo on a small phone can be a bit of a trick. So can finding those social media images when there’s no Wi-Fi and you are in a tiny town. We laughed it off as “technology” and those “smart phones,” while my Dad chimed in, “I still have a dumb phone!”
I have a feeling some of you may still be in that “dumb phone” category – your phone is still actually doing what it was made for – making telephone calls. But that’s about it. Yet, day after day, you survive without all the gizmos and do-dads (to the surprise of us youngsters!).
If that’s the case, then social media is probably a tough task for you – personally or within your business. You might be wondering why you should even try, especially in the field of estate planning or Elder law. What’s that, you say? Those two didn’t make the cut of the top 10 most talked about social media categories? Shocking!
Mark Schaefer of Schaefer Marketing Solutions has some encouragement for (what may seem to be) a “boring business'" social media struggle.
Blenders. Not the coolest thing you’ve ever heard about, right? But Blendtec caught the attention of several millions of eyes all because they took a moment to really think through what their unique quality and strategy was, and then shared it with the world. The “Will It Blend” phenomenon showed us the wide range of items their blenders can annihilate. While you may never need to shred your cell phone to pieces, Blendtec sure sticks in your mind when you are thinking about a smoothie.
Schaefer says that the key to breaking into the social conversations is to fill in the rest of this statement: “Only we…”
What is it about your company that people should know? What one or two things do you offer that nobody else can provide for that potential client? If a client has the option between you and your competitor across the street, why should they pick you?
If you can’t answer that question, then we’ve got more work to do… but if you can, those ideas are what you need to be sharing on your website, on your social media platforms and especially with your current clients so they can be a testimony of your exceptional service.
Perhaps it starts with your warm, loving yet extremely organized and efficient staff. From start to finish, your clients will feel supported and can rely on your team for results. Maybe you offer some sort of deal for family members of current clients. Or maybe it’s your successful track record – no one else in the area has handled (and won) as many cases as you.
Whatever it is, be sure to TELL people about what makes you the best choice. Use interesting mediums: photos, audio clips, video. I know it can be hard to brag on yourself sometimes, so be sure to let others do it for you in the form of reviews on your website and social media pages.
Only by letting your distinguishing factors shine through will you be able to become of any interest in social chatter.
If that’s not enough to get you to share at least a page of your website on your social accounts once a week, Schaefer lists 13 other reasons to work it into your schedule, including “cost savings, research and development, search rankings and the future of your business in the next generation.” Be sure to check out the rest in his article (above).
I think at some point during a visit with my parents, my husband or I get asked a “tech” question. “I know this is possible, but how?” or “What kind of a cord should I be using to…” I think my seemingly simple responses tend to be downers for them, though… “You guys just grew up knowing how to do all this stuff!” they say. Yes and no. We have to play with technology, too – ask our friends, test out a couple of different ways to do things, or read the entire manual before being granted a phone in the first place (Thanks, Dad!). If all else fails, Google it.
It may take you a little bit of time to get into the “social sharing” groove. If you are having trouble, please let us know. We’re here to help!
If you really have no idea where to start or were struggling to answer the, “Only we…” question, let’s have a pow wow. We’d be happy to host you and your staff to discuss your overall marketing strategy and get you back on track. Click here to learn more!
Reference: www.businessesgrow.com (May 12, 2015) - "Is there a place for social media in a boring business?"