If your website is not yet mobile friendly, this bit of data will definitely get you thinking about taking the next step: according to Adobe, companies with mobile optimized sites triple their chances of increasing mobile conversion rate to 5% or above.
Google recently announced that more Google searches take place on mobile devices than on computers in 10 different countries – one of those countries is the United States. The other is Japan, in case you were wondering.
So what makes for a more successful mobile website?
· Short, easily navigated forms
· Not too much text on the landing page
· Responsive Design that optimizes your website for the viewing device, regardless of size. This type of design ensures your viewers the best possible experience regardless the size of their mobile phone, tablet or desktop monitor.
In other words, if your website is not yet converted to Responsive Design, you are missing out and your website may be working against itself.
Poorly designed mobile pages are off-putting to visitors who won't stick around long enough to get to know you or to fill out a form and make a call. Your bounce rates will head in the wrong direction.
And a reminder – everything you do on the website can be tested and tracked. So if you make a change and it works, you’ll know it.
If you have an IMS website and you have been putting off converting to Responsive Design, you are missing opportunities. We will make it as painless as possible - call us today at 877-352-2021 or send an email firstname.lastname@example.org.
Reference: Hubspot (July 3, 2015) “How We Increased the Conversion Rate on Our Mobile Landing Pages [New Data]”