If you have any video gamers in your household, you know that they love their avatars – the graphic, cartoon-like characters that are their stand-ins when they do battle in World of Warcraft or explore new worlds in Oregon Trail.
Large corporations use brands to convey a clear message: Pepsi is the next gen cola drink, modern and contemporary, while Coca-Cola is all about an authentic embrace of old school. Apple is cooler than the PC, and no one is cooler than the man driving a Jaguar. Except maybe Matthew McConaughey, when he’s cruising in a Lincoln.
Your brand sends a clear message that requires consistent delivery at every step. If your website is wonderful but you haven’t taken the leap to responsive design, then people are going to get one message – we’re great, you want to work with us – that will be contradicted if they get to your website from their smart phone and can’t get to your phone number easily.
That same message needs to move from the screen to your office as well. What do potential clients see when they come into your waiting area?
If your coffee tables date back to the 1990s and the magazines go back even further, all the website marketing in the world comes to a full stop when they get in your door.
Your website, reception area and even your parking lot are all a reflection of your brand. Make sure that they all work together to present a consistent story: we are great at what we do, we truly care about our clients and doing the best possible job for our clients is very important to us.
Treat everything you do as an extension of your brand and your prospects will get the message!