Throughout this series, we’ve talked about all of the standard parts of your website home page from header to footer, top to bottom. But if those standard sections were all that were on the website, there wouldn’t be much to make your website stand out from the rest.
So today we’re going to talk about one last element of your website – the customized sections that are unique to your estate planning or elder law firm. I’ve broken it down into the different of types that are common and recommended for estate planning and elder law firms.
Today’s consumers love testimonials! Testimonials add credibility to your firm and help gain your future clients’ trust. For the more skeptic viewers, testimonials can be the key to convincing them of the helpfulness of your services. Keep your testimonials section fresh by adding new testimonials as they come in or rotating out some older ones.
Resources / Articles
Perhaps you have brochures that further describe your services or part of your client intake procedure is having them fill out a questionnaire prior to your initial consultation. If so, having a Resources section is a great way to draw attention to these special publications.
Practice Area Feature
Some of our Essential AttorneysTM focus primarily on one or two practice areas inside the field of Estate Planning. Draw attention to that unique fact by featuring those areas prominently. A great way to do this is by using photos that show families similar to your target audience or icons that represent that area of practice.
Attorney Bio Section
Adding your professional headshot and a short bio to the homepage is a great way to add a personal touch to the homepage. Don’t include your entire biography, just a short teaser to intrigue your website viewers and invite them to learn more about you by clicking to your full bio page.
Membership logos / Awards
If your firm has won awards, show that off! Likewise, many of our clients are members of various professional industry-related organizations. Featuring these awards and membership logos adds credibility to your firm and shows that you are dedicated to staying current in your field.
Avoid adding sections just to have more “stuff” on the homepage. The most successful websites are carefully edited – unless it has a specific purpose, then it shouldn’t be included. If you have other ideas for custom sections on your homepage that would further your brand or marketing goals, let us know! We’d love to discuss options with you.
Read the rest of the series by following one of these links.