By Anneliese Krull
Many of my most treasured childhood memories include my father—playing games, hearing him tell stories or listening to oldies on the way to school. I’m not saying I don’t love my memories and time with my mother. On the contrary, I believe I have the best mom in the world. What I am saying is rarity increases value.
Why was my time with my father infrequent? He was doing everything he could to provide for us. He would drive home for dinner and promptly return to the office, fitting in as much family time as possible while ensuring we were fed and clothed.
Why the ceaseless hours? Like many of IMS’s clients, my dad was a small business owner and the sole attorney in his own practice. He was doing both the work of marketing himself and preparing wills and trusts—two full time jobs.
Since my dad and Jennifer Campbell-Goddard opened Integrity Marketing Solutions in 1995, they’ve been dedicated to using their knowledge and experience to make IMS clients achieve great results.
Through providing direction for my father’s marketing, IMS made my dad’s marketing efforts productive, allowing for more frequent time with family and more memories for me. As a member of the IMS team, my goal is to provide the same for other attorneys.