If you are still skittish about using the remarkable data that is now available to you via the simple fact of having a website and a blog, take some comfort in knowing that you are not alone. That doesn’t mean you should be complacent.
Consider this comment from Dr. Alexandra Samuel, a technology researcher and author, in The Wall Street Journal: “Companies are sitting on a treasure trove – if only they knew how to use it.”
The article expresses what you’ve been reading here for many months now – every behavior that occurs on your website, or if you are using our E2 CRM system, is actionable behavior. If someone spends a large amount of time on your website from their mobile phone learning about the importance of wills and guardian plans for new families and calls you from that page, you already know that they are likely to be a younger couple (more likely to use mobile to surf the web) and have young children.
If you are in our E2 CRM, several embedded systems will do some of the research for you automatically, along the way adding in their IP address for geographic information.
When your fully integrated marketing system clicks into high gear and they have an appointment with your office, they will receive an email focused on the special needs of young families and estate planning for high net worth individuals.
Gathering this data was once limited to huge companies with major technology. Today, your law firm can gain the information, improve how you reach new clients, and even enhance how you maintain ongoing contact with existing clients.
It’s an extra layer in a competitive market that could give you quite an edge.