It’s no secret that online reviews can make or break your business. However, despite the significance of online reviews, many businesses struggle to receive feedback from consumers.
Reviews are a new era of marketing and tend to be influential to potential clients. A majority of consumers rely on or are impacted by online reviews when purchasing a product or service. The more reviews your firm has, the more trustworthy you'll appear to consumers. They’ll be impressed that your business is established enough to receive multiple reviews and will want to know more about your firm.
An added bonus of online reviews is the benefit to Search Engine Optimization. Your SEO will thrive the more your business is talked about online. Let’s look at a few ways to get those online reviews!
First and most important, deliver an exceptional customer experience. Your clients are coming to you, and paying you for your assistance and expertise. The help you’re providing deals with sensitive topics. Be kind to your clients and show them you care, especially when they’re in difficult situations. If you go beyond their expectations to not only help them with their needs, but do so in a caring way, your clients will recognize that and will want others to recognize it too.
Second, simply ask your clients to leave you a review. Next time you receive a compliment in person, on the phone or in an email, politely ask that they share that feedback on Avvo, Facebook or another review site of their choice. Be sure to ask promptly after receiving praise because consumers are more likely to provide feedback right away. Even when you aren’t receiving a compliment, asking a client to leave a review is encouraged. When asking for a client to leave a review, respectfully ask for honest feedback. They’ll feel less pressured and appreciate that you aren’t forcing them to write a good review, which will establish credibility with your clients.
Third, increase your chances of getting client reviews by using our E2 CRM. The E2 CRM lets you automate the work flow so that an email is sent out in a timely manner after documents are signed, asking for the review and giving the client a link to find your online profiles where they can write the review. Set this up once in your CRM and you'll never have to worry about someone forgetting to send out a thank you and a request for an online review.
Of course, with the good reviews come the bad reviews. Bad reviews will happen and it’s best to address those situations. Clients generally want to be respected and listened to. If you address issues in a non-defensive and apologetic manner, more likely than not, you’ll form a stronger relationship with that consumer than before. If your commitment to make the circumstances better are genuine, that client will appreciate your efforts and might provide another online review that portrays your firm positively.
The bottom line is, online reviews are necessary. Don’t be shy about asking for reviews and facing the negative reviews head on, your business will thank you.